Our vision – to be the leading digital banking platform in the MEA region and emerging markets, making financial services seamless and accessible to everyone.
Managing your money doesn’t need to be a tedious job – which is why we’ve simplified it.
Our Story
YAP is PAY backwards – and that’s what we’re here to simplify. We created a digital banking app that gives everyone financial control. The idea for YAP came to life when a group of like-minded individuals were having dinner and realized how difficult it was to perform a simple online transaction or transfer money digitally – especially for people who depend on them.
Our Values
Smart
We've geared up with the latest technology to easily help you make financially intelligent decisions.
Secure
Security is our top priority. We take extra security measures to make sure that your money is kept safe at all times.
Simple
We know that dealing with money can be frustrating, which is why we made YAP incredibly easy to use.
Seamless
Get easy access to all our products in one place, and make YAP customizable to your needs.
Service-oriented
YAP is designed with a user-centered focus - meaning you come first. Personalize YAP in a way that works best for you.
Sustainable
Gain full visibility on your spending via our in-app analytics and make financial decisions easier.
Our people
Our team is a group of innovators who envision progressive digital banking, transparency, and financial inclusion. These are the people who make YAP’s values come to life.