Building Pakistan's financial future.

Pakistan's SBP-licensed Electronic Money Institution, building the digital financial system for families, children, and the next generation of Pakistani money.

Who we are

A family super-app,
made for Pakistan.

Pakistan has 230 million people, yet most families are still underserved: expensive cards, branch visits, and no money education for children. YAP aims to offer free accounts, affordable cards, digital pocket money and financial literacy from age 6. One app that grows with your family at every life stage.

Made for Pakistan

Built by Pakistanis, for Pakistanis, a team passionate about serving Pakistan with its first family financial super-app.

Literacy through practice

Not a lecture. Real money habits built daily through earning, saving and spending, from age 6.

Affordable, always

Free accounts. Rs 950 card. Rs 450 child's card. No annual fee. Financial access shouldn't be expensive.

Regulated & serious

SBP-licensed EMI. Funds held in a segregated trust account at a licensed bank.

Leadership

The team building Pakistan's family super-app.

Fintech, finance and technology veterans, building the financial infrastructure Pakistan's families deserve.

Board of Directors

Leadership & governance.

YAP Pakistan is governed by an experienced board combining financial-services expertise, regulatory knowledge and independent oversight.

WK
Chairman

Muhammad Wajid Ali Khan

Chairs the Board, providing strategic oversight and governance leadership for the regulated operations of YAP Pakistan.
AW
CEO & Executive Director

Abdul Wadood

Leads YAP Pakistan as Chief Executive Officer, driving the mission to deliver financial inclusion across Pakistan.
AR
Executive Director

Atiq Ur Rehman

Oversees key operational and strategic functions within the growing YAP Pakistan platform.
KA
Independent Director

Mohammad Kamal Mehmood Amjad

Provides objective governance oversight, ensuring the highest standards of compliance and accountability.
AH
Independent Director

Ayesha Hasnain

Brings diversity of thought, governance rigour and independent oversight to board-level decisions.
Regulatory

SBP compliance & licensing.

YAP Pakistan operates under full State Bank of Pakistan oversight as a licensed Electronic Money Institution.

Our licence

Licensed by the State Bank of Pakistan.

YAP Pakistan (Private) Limited holds SBP Pilot Operations Approval PSP&OD.PR-09(xvi)/1662/2025, authorising us to operate as an Electronic Money Institution under the SBP EMI Regulations 2019.

Customer funds are held in a segregated trust account at a licensed commercial bank, never co-mingled with YAP's own funds.

Regulatory details
Entity
YAP Pakistan (Private) Limited
Licence type
Electronic Money Institution (EMI)
Approval reference
PSP&OD.PR-09(xvi)/1662/2025
Regulatory framework
SBP EMI Regulations 2019
Grievance redressal

For unresolved complaints, customers may escalate to the State Bank of Pakistan's Consumer Protection Department.

complaints@yappakistan.com
FAQ

Questions, answered.

How YAP works, the app, accounts and cards. For account-specific help, contact Support.

What can I do with the YAP app?
Open a free account with an IBAN, order a debit card, send and receive money, pay bills and school fees, set savings goals, and manage your children's accounts, all from one app.
How do I open an account?
Download the YAP app, enter your details and verify your identity with your CNIC. Your account and IBAN are ready in minutes, with no branch visit.
How do I add my child?
From your account, set up a YAP Young account for each child using their Form-B (under 13) or Smart CNIC (13 to 17). Your child downloads the YAP Young app and connects to you, and you stay in full control.
How much does the card cost?
The account is free. A PayPak debit card is Rs 950, and a child's card is Rs 450, both one-time with no annual fee, delivered to your door with free ATM withdrawals at Faysal Bank ATMs.
Is my money safe?
Yes. YAP is a licensed Electronic Money Institution regulated by the State Bank of Pakistan. Customer funds are held in a segregated trust account at a licensed bank.
How do I get help with my account?
Use in-app chat for the fastest help, or email help@yappakistan.com. For lost or stolen cards, freeze the card instantly in the app, or call 042111212434, our 24/7 line.