Building Pakistan's financial future.
Pakistan's SBP-licensed Electronic Money Institution, building the digital financial system for families, children, and the next generation of Pakistani money.
A family super-app,
made for Pakistan.
Pakistan has 230 million people, yet most families are still underserved: expensive cards, branch visits, and no money education for children. YAP aims to offer free accounts, affordable cards, digital pocket money and financial literacy from age 6. One app that grows with your family at every life stage.
Made for Pakistan
Built by Pakistanis, for Pakistanis, a team passionate about serving Pakistan with its first family financial super-app.
Literacy through practice
Not a lecture. Real money habits built daily through earning, saving and spending, from age 6.
Affordable, always
Free accounts. Rs 950 card. Rs 450 child's card. No annual fee. Financial access shouldn't be expensive.
Regulated & serious
SBP-licensed EMI. Funds held in a segregated trust account at a licensed bank.
The team building Pakistan's family super-app.
Fintech, finance and technology veterans, building the financial infrastructure Pakistan's families deserve.
Leadership & governance.
YAP Pakistan is governed by an experienced board combining financial-services expertise, regulatory knowledge and independent oversight.
Muhammad Wajid Ali Khan
Abdul Wadood
Atiq Ur Rehman
Mohammad Kamal Mehmood Amjad
Ayesha Hasnain
SBP compliance & licensing.
YAP Pakistan operates under full State Bank of Pakistan oversight as a licensed Electronic Money Institution.
Licensed by the State Bank of Pakistan.
YAP Pakistan (Private) Limited holds SBP Pilot Operations Approval PSP&OD.PR-09(xvi)/1662/2025, authorising us to operate as an Electronic Money Institution under the SBP EMI Regulations 2019.
Customer funds are held in a segregated trust account at a licensed commercial bank, never co-mingled with YAP's own funds.
For unresolved complaints, customers may escalate to the State Bank of Pakistan's Consumer Protection Department.
Questions, answered.
How YAP works, the app, accounts and cards. For account-specific help, contact Support.